How do you influence the prescribing habits of an entire country? This is the task of NHS England’s National Clinical Director of Prescribing Professor Tony Avery.
Ravi is currently the Royal Pharmaceutical Society’s Director for England as well as continuing to work as a GP practice prescribing pharmacist. We chat to Ravi about his passion for pharmacogenomics and how it might revolutionise pharmacy practice alongside the role of a professional body in a pandemic.